Brand Intro

Stylized animation crafted for brand consistency.

I created this intro to bring visual consistency across my media platforms. It’s a personal piece, built for fun but designed with intention. The animation blends stylized 3D, nostalgic references, and a custom lo-fi beat to reflect the tone of my work.

Behind the Animation

Since most projects I work on are heavily planned out and this one is just for me, I wanted to have some fun and let things progress naturally. I only had a few criteria I wanted to hit for my brand intro, but it had to involve a coffee mug and lo-fi hip-hop/jazz.

From the start, I knew I wanted my logo on one of those thick and heavy diner-style mugs. There is just something about them that fills me with nostalgia. The idea to have a message in the bottom is from an old Medalta coffee mug that workers in the clay district would use back in the day. The message "Now Back to Work" would reveal itself as you finished your last sip of coffee.

The holographic mug transforming into a real object was my way of capturing how 3D modeling can feel like crafting something tangible. It’s a small moment, but it reflects how I see digital design.

The audio was assembled from a lo-fi sample pack I purchased, giving me flexibility to shape beats for future process videos and adjust timing to suit the needs of each project.

All the 2D assets were created in Affinity Designer or Affinity Photo. The 3D assets and animation were done in Blender, with audio and compositing handled in DaVinci Resolve.